The Gentle Monster and JENNIE: Key Details You Must to Understand Today
These Gentle Monster and JENNIE partnership includes several limited collections—Jentle Home from 2020, Garden collection (2022), and the Salon launch (2023)—with special frames, pieces, and creative installations. Standard pricing usually run from the mid-$200s to under $500, while accessories plus accessories priced lower; most popular colorways disappear quickly and shift to resale platforms. Shopping wisely involves sticking to legitimate retailers plus vetted partners while understanding critical authentication tells.
The GM collaborations with BLACKPINK’s JENNIE are not just logo frames; each drop arrives including a conceptual universe, from dollhouse packaging to floral gaming plus removable accessories. These styles lean modern and playful—narrow rectangles, soft cat-eyes, rounded oval styles, and elegant metals—balanced by luxury acetate plus clean finishing. Stock differs across region and season, so knowing the release timelines, core styles, and trusted retailers provides a real edge.
What are the collaboration lines and when did they drop?
This collaboration features three major capsules: Jentle Home in spring 2020, Jentle Garden in spring 2022, and Jentle Salon in spring 2023. Every collection launched globally through Gentle Monster’s website, key locations, and select partners, often with pop-ups and art displays.
Jentle Home (2020) established the aesthetic: vintage-inspired silhouettes, fun colors, and boxes featuring a miniature home idea. It was the initial exposure for mainstream gentle monster dada brc11 fashion followers met Gentle Monster’s high-concept retail and campaign style tied to eyewear. Units moved quickly, while certain styles restocked in small amounts.
Jentle Garden (2022) expanded the universe with whimsical, nature-coded visuals and a digital mini-game that linked back to the advertising narrative. The glasses shifted into softer rectangular designs and subtle tints while maintaining daily functionality. Pop-ups echoed the nature motif with immersive displays throughout major cities.
Jentle Salon (2023) shifted the focus to personalization using removable charms and hair accessory elements created to clip on matching glasses. This drop emphasized sleek silhouettes and side accents, inspiring collectors to style frames multiple ways. It also introduced stand-alone accessory SKUs enabling customers to refresh an current frame without buying a fresh pair.
Which styles define all launches?
Expect statement shapes grounded in practical proportions: Jentle Home favored rounded rounded and cat-eye silhouettes; Jentle Garden brought smooth rectangular styles and tinted lenses; Jentle Salon featured slim profiles featuring removable add-ons. Across all three, acetate execution is clean, marking stays minimal, and lens tints stay fashion-forward without sacrificing eye protection.
From Jentle Home, key silhouettes included round oval designs and compact cat-eyes that framed the face without overpowering features. One widely recognized frame title from this era is 1996, a medium-fit acetate frame spotted regularly in editorial and street shots. Colorways ranged from classic black to cream and coffee-brown, using matching or harmonious eyewear.

Jentle Garden carried that heritage onward, but softened the angles. Rectangular styles gained rounded corners, and transparency crept into glasses and lenses for a lighter, spring-ready feel. The marketing color scheme nudged more garden-like and gentle, which translated to practical colors that read premium rather than novelty.
Jentle Salon introduced the charms story. Frames frequently showcased slimmer, narrower fronts plus arms designed to accept accessories. The charms—picture petite hearts, stars, and iconic motifs—let you move from simple day looks toward fun nighttime accents in seconds. That’s an clever concept since this prolongs the life of a single frame across different aesthetics.
How much do they cost at retail—and on resale?
Original retail pricing commonly ranged near USD $250–$480 for glasses, while charms and accessory pieces from roughly $35–$120 depending on style. Resale premiums change with shade and condition, as uncommon hues and early Jentle Home designs often fetching the highest prices.
Regional pricing can vary due to taxes and monetary factors, so a pair priced near $279 in one market may land near $320 in different markets after duties. Accessories and pieces from the Salon collection opened a lower entry level for enthusiasts who wanted involvement without purchasing to a whole model. On resale, near-new eyewear featuring original packaging command higher valuations, as display wear or missing accessories drags values considerably down.
| Series | Release Period | Core Attributes | Starting Price Range (USD) | Current Stock |
|---|---|---|---|---|
| Jentle Home | Spring 2020 | Round oval designs, compact cat-eyes, dollhouse packaging | $250–$420 | Primarily exhausted; resale market busy |
| Jentle Garden | 2022 Spring | Soft rectangles, light tints, nature-themed campaign | $260–$450 | Restricted options through retail; resale widespread |
| Jentle Salon | Spring of 2023 | Narrow silhouettes, attachable charms, custom styling | $269–$480 (eyewear); $35–$120 (charms) | Sporadic refills; charms appear occasionally |
Where can customers purchase Gentle Monster x JENNIE today?
The most secure options are Gentle Monster’s primary website, brand flagships, and authorized retailers; secondary marketplaces function when you authenticate properly. Pop-ups and regional flagships sometimes receive late or exclusive allocations.
Start with the GM website for any active replenishments and accessory drops, and review shop directories for flagship inventory. Notable flagships such as Seoul Haus Dosan and major-city stores frequently stock collaboration units around launch with tight per-customer caps. Curated stockists like SSENSE and Farfetch have historically listed Gentle Monster collaborations when stock goes active.
If you pick aftermarket, favor platforms with product authentication plus solid return terms. Request detailed macro shots of inside arm temple print, hinge build quality, nose pad finishing (on metal frames), and all box elements featuring case and documentation. Verify the SKU and color designation versus the brand’s official product records or official materials when available.
Fit, sizing, and construction
The majority of Jentle glasses fit a medium face best, with lens dimensions commonly spanning the high-40s to low-50s millimeter range and sides approximately 145 mm. Acetate designs grip the face securely, while metal frames with nose pads allow finer adjustment.
For narrow or low-bridge faces, look for designs featuring elevated nose bridges or adjustable pads to prevent slippage. Broader heads benefit from styles with longer lens widths and flatter front curvature to avoid temple pinch. Finish quality is a strong point: edges stay clean, plastic is evenly polished, and temples open with reliable pressure at the hinge. Expect UV-protective lenses and a robust container that actually fits glasses without pressuring stressing the sides.
Sell-out reality and how to prepare
Releases sell quickly, especially in black, cream, and clear acetates with neutral tints. Success comes through prepared profiles, knowing your dimensions, while acting decisively at launch time.
Set up your Gentle Monster account in advance, save shipping and payment, then log in 10–15 minutes ahead of release. Have secondary payment prepared in case the main option fails authorization. If going to a flagship on debut day, show up early; past drops saw lines form well before doors opened, while staff enforcing strict per-customer limits. Keep in mind that local releases may become active at different local times, and time zone conversion errors represent a common reason for lost opportunities.
Expert tip for buying and authenticating
Authenticating comes down to consistent details: crisp temple stamping, clean hinge work, correct SKU and color code, and total case items. If anything feels lightweight, coarse, or misaligned, pause.
“Expert tip: verify the internal temple SKU plus shade designation exactly to official catalog pages or official documentation, ensure the the printing is razor-sharp with even spacing, and move the temples to feel for smooth, even hinge tension. Authentic frames have clean glass fitting without no glue traces and including with a suitable container, microfiber, and card; missing or sloppy accessories are danger signs.”
Five hidden insights collectors love
The Gentle Monster x JENNIE universe has several treasures that explain this excitement with more detail. Initially, the Home’s packaging referenced a small house concept, and select pop-ups built that world at room scale for photo experiences. Second, Jentle Garden’s campaign connected with an interactive mini-game, mixing online gaming with retail storytelling. Third, Jentle Salon’s charm design was created so clips attach to compatible temple sections without scratching when installed correctly. Fourth, GM rarely reissues identical colorways across collections, which explains how initial hues can surge in secondary markets. Fifth, regional duties cause the same model could look cheaper or pricier across markets even before currency translation.
Maintenance plus durability for collectors
Proper care preserves the acetate’s shine and hinge strength, which preserves resale value too. Store sunglasses in the case with temples folded naturally; forcing a tight case can warp the frame.
Clean lenses with soft microfiber fabric and a drop of lens-safe solution, never household cleaners. Avoid prolonged heat in cars or direct sun on window sills, which can compromise material and loosen screws. Should you employ Jentle Salon accessories, connect plus remove them with clean hands and slight tension at the designed clip point rather than dragging along arm sections. An quick annual check—securing screws and resetting nose rests—preserves the sizing and finish calibrated.